Fridays!

Happy Friday everyone!

In the world of sales, I have noticed that Friday tends to be the slowest day of the week. People are looking forward to the weekend, many people leave early or take the day off, and essential decisions are more likely to be held off until the following week. If you are cold calling, odds are you are not getting the results you desire if you cold call on Fridays.

What if I told you it didn't have to be that way?

What if I told you that you could get your desired results AND be productive?

It's true; you can!

For one, you should pay attention to the time of day that you are calling. I have found that the middle of the afternoon and the morning tend to less fruitful than late afternoon (between 4 and 5 PM, actually!). When I call late Friday afternoons, I can often catch a person as they are winding down from the week and they are looking forward to the weekend. Because of this, they are in a better mood, and THAT is what makes them more receptive of you  at this time. I recommend you try it!

Besides cold calling, I find that Fridays are also an excellent time to prospect. Since you are probably not as swamped on Fridays, that gives you time to identify new people to call the following week! I find that I get the most out of prospecting on Fridays since not only do I have more time to prospect, but I also tend to get more motivated because I tend to work harder when the weekend is coming. However, some people operate differently, but I am just saying what works for me.

There is one week left until next Friday. What do you do on Fridays? Any tips for being successful? Comment below!