How to Get Sales with Less Effort!

It happens too often: sales teams spend hours and hours of time on the phone and in meetings, yet the numbers are not as impressive as they would prefer. I know, I've been there. However, there are several ways to reach out to those who are more likely to buy, hence decreasing the need for cold calling, thereby decreasing the effort needed to make a sale. Below, I will list some ideas for increasing your sales with minimum effort.

Networking: Too many people view networking as a waste of time. I am not one of them. In fact, I view networking as more crucial than cold calling. I have gotten more interest from prospects when they already know me or about me, versus if I were to simply cold call them. For example, one of my clients works in the Fine Art department of a local college. He introduced me to a few people in other departments. Four months later, I am doing business with other areas of the college! I never had to cold call them!

Social Media: A wise man once said, "Never underestimate the power of social media". That man was me. No, I am not tooting my own horn here, social media can actually produce good results for your sales.  Good social media posts should be brief, informative, relevant, and relate back to your brand. A well implemented social media campaign should allow you to generate a decent amount of interest in your product. Why make hundreds of outbound calls when you can take calls instead?

Your Own Website: It amazes me that so many companies spend time and money building their websites, only to neglect them. Your website is your brand! Your website is where potential clients can garner a look at your services, get an idea of pricing, and even establish initial contact with you! By utilizing search engine optimization properly, a website will rank higher in search results, which will result in more people viewing your website, which may lead to sales! That's what you want, right?

These are just three ways to get sales with less effort. Why spend hours dialing phones when you can make the more interested prospects come to you?

Do you have any other suggestions for ways to get sales with less effort? Please comment below! Share your knowledge!