I am going to give you four surprisingly simple tips that I found helpful to me and some of my colleagues in increasing their sales around spring-time.
Golf Outings: If your swing is faulty, now is the time for you to bust out your golf club! This is especially handy when you know you are going to be doing a lot of business with middle aged men. Nothing but the green and fresh air. It's quite relaxing, isn't it? Your prospects and clients most likely also think so, and very little matters more than getting someone in a good food, if you want them to buy. So, what are you waiting for? It's time to get out on the green!
Use the Weather to your Advantage: No, nice weather will not get you an easy sale in and of itself (unless you're selling air conditioning!). I am referring more to the fact that it has been found that when the weather is good, people are in better moods. Naturally, the better mood people are in, the more likely they will buy! Use this as motivation to get out there and sell!
Up your Cold Calling Campaign: Many people think that January is a great time to call on people. I agree that a new year is a great time to bring about change in an organization. However, I also find that many organizations make their changes during the summer months, which means that the spring months are when much decision making gets done. So what are you waiting for? Get out there and cold call like you've never cold called before!
Reach Out to Former Clients and Contacts: This reinforces the other three tips I have mentioned. Get a hold of them and do something that will allow them to enjoy the weather. Even if they don't want to buy, they certainly would rather go out and play golf than sit in their offices all day!
These are just a few ways that you can use the nicer weather to motivate yourself and get yourself more sales in the Springtime. Anybody else have any tips for this time of year? What do you do? What are your experiences? Comment below!
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